Why Direct Mail Still Beats Email for Real-World Results

Direct mail marketing stands out in a world of crowded inboxes. In this video, we break down why direct marketing with printed postcards and mailers can outperform email marketing for lead generation and brand awareness. People check their mailbox every day—often giving even “throwaway” pieces a few seconds of attention. That brief, guaranteed moment of exposure can plant real brand recognition in a way an overlooked email can’t.We also cover what makes print marketing different: it’s tangible, memorable, and more trustworthy. A well-designed, professionally printed piece with a real return address signals credibility—far more than a suspicious email with odd wording. Direct mail is highly targeted and, with fewer competitors in the mailbox (especially after a recent postage increase pushed some senders out), your message can enjoy more attention and less noise.At Foote Printing, we help you plan, design, and produce direct mail campaigns that get opened and noticed. If you’re relying only on email, it may be time to add targeted direct mail to your marketing mix. Want to learn more about postcard printing, mailer design, and how to get your story in front of the right people? Visit our website or reach out to our team to get started.