B2B Intent Data Explained: CRM, Retention, and Revenue Strategy with Peter Eakins @ Lead Onion
Автор: Stakki
Загружено: 2026-01-09
Просмотров: 11
In this conversation, James Donaldson and Peter Eakin discuss the significance of buyer intent in sales and marketing. They explore how intent data can be leveraged to enhance sales strategies, improve retention, and create a cohesive approach between sales and marketing teams. The discussion emphasizes the importance of understanding and customizing intent scoring to meet specific business needs, as well as the necessity of integrating the right tools to streamline processes. The conversation concludes with resources for further learning about intent data and its applications.
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