Blueprint The Culture ™ | Beyond The Logo- Turning WBE Certification Into Real Opportunity
Автор: Blueprint The Culture ™
Загружено: 2025-12-21
Просмотров: 32
Logos get attention. Strategy gets contracts.
In this episode of Blueprint The Culture™, we sit down with Marinette Kozlow, a newly certified Women-Owned Business Enterprise (WBE) Inspired Buffalo, to talk about what it really means to move beyond the logo once the certification letter arrives.
This conversation is about the first wave; those early decisions that shape how certified businesses are seen, positioned, and chosen. We break down how branding, visibility, readiness, and relationships must work together if certification is going to translate into real opportunity.
We cover:
• Business Struggles, hurdles and how we overcome
• Why branding is more than a logo or color palette
• Common mistakes new businesses make when branding
• Why obtaining professional services is key to success
This episode is for women who don’t just want to be certified—but want to be competitive, credible, and considered.
📍 Hosted by Talia Johnson-Huff
📻 Originally aired on WUFO 1080 AM | Power 96.5 FM
🎥 Watch the full Blueprint Recap and episodes at:
👉 TheMWBEConference.com/Recap
Like, subscribe, and share—because certification is the entry point, not the finish line.
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