Episode 3 - Ride With Yusuf - Behind The Scenes In A Used Car Dealership

Episode 3 - I sit down with Yusuf Benallal better known as ‪@RideWithYusufb‬ started reviewing little known food spots online before transitioning to car sales and even owning a car dealership, filming his interactions with clients and day to day responsibilities in the dealership. He talks about that journey and what he's learned about the car business and the mindset of car buyers.

#cars #dealership #carsales

Welcome to The Doug Horner Show, an original series spotlighting timely, relevant dialogue across customer experience, agent performance, dealership culture, and innovation in retail automotive.

Hosted by Doug Horner, General Sales Manager at Mercedes-Benz of North Olmsted and a rising voice in automotive social media, this new podcast brings a transparent, high-energy perspective to dealership operations, leadership, and digital engagement.

Known online as ‪@BenzsandBowTies‬ he has amassed 450K+ followers and 25MM+ viewers monthly across his channels where he often blends humor into content resonating with agents, operators, and customers alike with authenticity and real-world dealership insights.

"We all are consuming social media all day long every day,” Horner shared in a recent Car Dealership Guy interview. “If everyone is doing this all day long, then that's where we need to be.”

The Doug Horner Show dives into what drives dealership success today through candid conversations with respected industry leaders, performance coaches and digital creators shaping modern automotive culture.

Doug Horner is General Sales Manager at luxury dealership, Mercedes-Benz North Olmsted, and the creator of @BenzsandBowties, a brand centered on real dealership culture and leadership perspective, and the joy of the work, as an auto industry influencer.

About CallRevu

CallRevu is the leading communication intelligence platform built for automotive retail—empowering dealerships to take control of every conversation, from the first ring to the final result. Our holistic solution combines an automotive-specific hosted phone system, call monitoring, performance training, and reputation management­–fueled by AI-powered analytics that turn every customer interaction into actional intelligence. Founded in a dealership in 2008, CallRevu was created by the industry, for the industry to drive revenue, improve performance, and deliver exceptional customer experiences.

Learn more at www.CallRevu.com

Chapters:
0:01 Intro
0:40 Meet Yusuf
7:12 Yusuf's Dealership
12:17 Independent Dealers Vs. Franchise
23:10 Transparency In Car Sales
31:28 Car Sales Is So Fascinating
41:12 Interest Rates On Cars Today
52:48 Would You Ever Work For a Franchise Dealer?
55:10 What Do You Think About EV's?
58:29 Social Media & Closing Thoughts