LisaRaye Red Pro "Diamond Flatiron" Launch Party _ NYC

LisaRaye McCoy took New York City by storm when she recently visited to launch her Red Pro “Diamond Flatiron” and celebrate her Birthday with Celebrity Guests, Stylists, Press, Vloggers, Bloggers & Fans. It all started with a Vlogger contest. Thirty Vloggers competed in the LisaRaye Diamond Flatiron video review challenge via their YouTube channel. They had to creatively and accurately demonstrate use of the flatiron, while also showcasing its benefits and accessories. After the top five videos were chosen, YouTube fans took it into their hands and voted to decide the final winner. The coveted prize…a chance to come to NYC and interview LisaRaye in person during the event! In the end, the winning vlogger was “Glamfun” from Boston, MA and the runner up was “ChinaCandyCouture” from Atlanta, GA. Their videos were so awesome, and the vote was so close that they both got to come interview LisaRaye and participate in the celebration. (See their amazing competition videos and interviews at    / glamfun   and    / chinacandycouture  .

Leaving her NYC hotel on her Party Bus loaded with press, stylists and fans, she introduced her “Diamond” Flatiron and showcased her amazing video to the crew (find it at    / redbykiss  . First stop, the famed “Honey Salon” in Harlem where the white carpet was rolled out and press and fans greeted her with cameras in hand. Once inside, stylists demonstrated the flatiron, and the audience was hyped by the results. Their response, “this is truly unlike any flatiron we have seen before…It’s amazing!”

The Party Bus left the salon and headed over to a Harlem favorite, The Cove Lounge, where the crowd waited to welcome LisaRaye with Happy Birthday wishes and Congratulations. Her sensational video played on all nine televisions throughout the venue all night, giving on-lookers a chance to really observe the benefits of her “Diamond Infused Flatiron,” while still partying and celebrating her launch! The lovely and talented Monifah of R&B Divas serenaded LisaRaye with a Happy Birthday Song and host of other celebs, including the beautiful Jamie Foster Brown owner of “Sister to Sister” Magazine, graced the event with their presence. Tiny’s Tequila was a proud sponsor along with Nicki Minaj’s MYX Moscato. The night was magical and it truly enlightened a host of people about this awesome new tool from LisaRaye & Red Pro Products. Visit www.rebykiss.com for more details.

About LisaRaye & The Product:
From Diamond (“The Player’s Club”) to Neesee (CW’s “All of Us”), to her role as the sexy, confident Keisha (VH1’s “Single Ladies”), LisaRaye McCoy is no stranger to beauty. This Chicago native has always been on the cutting edge of what’s hot and what’s not when it comes to fashionable living, even making her “signature white attire” rock, regardless of the season or the occasion. Now, with her business savvy persona and her beauty intuition, she has teamed up with Red Pro Products, Total Media Group & Celebrity Brands to create her new “Diamond Plated Signature Flatiron” by Red Pro Products.

Why a flatiron you might ask? Her answer, “ I wanted to create an awesome, professional grade flatiron that was affordable for the everyday consumer. Everyone wants to have beautiful, healthy hair, but can’t necessarily afford to go the salon every week. My flatiron solves that problem.” Red Pro Products is known for producing quality, high-grade professional tools at affordable prices, so this partnership was a perfect match.

This flatiron truly does solve a lot of problems:
• Crushed Diamonds are infused into the plates. Diamond infused plates leave the style with a fabulous finished look without the use of product. The Diamonds provide strength in the plates, which in turn provides an extra smooth surface with consistent heating.
• Consistent heating helps prevent damage to the hair when styling, and results in a smoother, shinier, healthier head of hair.
• The quick heat up and recovery, and the variable temperature settings (up to 460 degrees) are a definite plus of the flatiron.
• Not only do you get an amazing tool, but the packaging includes hair clips, and a heat resistant comb and carrying pouch to keep it all together, especially when traveling.
• Best of all, this flatiron was designed for styling and curling, not just straightening.

The new LisaRaye “Diamond Infused Flatiron” by Red Pro Products makes it so easy to create amazing looks at home or in the salon. The Diamond Plated Flatiron is available at your local beauty supply store and www.clickonbeauty.com and www.lisarayehair.com

Retail Price: $70

Media Contact: Susan Dorsainville, 631.924.9764 or sjd@tmgroup.info or Jennifer Davis videoreviews@clickonbeauty.com