Did MStock Fool its clients with Lifetime Free Brokerage Plan?

Did m.Stock really offer “lifetime free brokerage”… or was it always a moving target?

In this video, we unpack how the “Free Brokerage” pitch helped drive Demat openings for mStock —and how, almost overnight, the pricing flipped to ₹5/order. Marketing or misdirection?

You decide.

What you’ll learn (and question) from this case study of mStock?
The Promise: What exactly did “Free” mean—truly zero, or “zero* (conditions apply)”?
The Fine Print: How were the words placed? What did footnotes and FAQs quietly say?
The Flip: When did the “free” narrative turn into a ₹5/order model, and how fast?
The Impact: Who’s most affected—active traders, long-term investors, or first-timers?
The Takeaway: Kaunsi cheezein dekhni chahiye before trusting bold pricing claims?
If an offer is “lifetime,” what’s the lifetime—the user’s, the account’s, or the campaign’s?

The playbook (as we found it)
Attention grab: Bold “Free Brokerage” creatives across pages, ads, and app flows.
Trust build: Comparisons vs. “traditional brokers” and savings calculators. Tempting, right?
Acquisition push: “Open your Demat now”—time-bound nudges, FOMO cues, and simple KYC flows.
Switch: Revised pricing—₹5/order. Clear? Maybe. Communicated well? You tell us.
Aftermath: Confused users, changed cost assumptions, and a lot of “But you said free!”

If “free” was always a promo for mStock, why wasn’t that word front-and-center?

Why this matters at all?

Because cost per trade shapes behavior. New traders often optimize every rupee—so when the model flips, strategies, automation, and even break-even math change. That’s not a small tweak; that’s a fundamental reset.

Would you have opened a Demat if the headline was “₹5/order from Day 1”? Think about it.

What to check before you believe the next “FREE”"
Archive it: Take screenshots / save pages (Terms, Pricing, FAQs).
Read the asterisk: What triggers fees after X days, orders, or product types?
Watch the FAQs: Updates sometimes land there first.
Track notifications: Email/SMS/app messages about “pricing updates” (or the lack of them).
Compare apples to apples: Delivery vs. intraday vs. F&O—all priced differently.

Have you been scammed? File your complaint at - https://aseemjuneja.in/

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Chapters
0:00 - Hook - “Free” vs Reality
2:13 - China's Dumping Strategy
4:32 - Was Zero Brokerage with mStock a Reality?
6:35 - Business Differentiation
7:33 - Our Blue Ocean Strategy
7:52 - Red Ocean Strategy of MStock
9:10 - MStock & Ethics?
9:29 - MStock & Legal Checks
9:59 - Retail Traders fooled by MStock?
11:03 - Reality of MStock Growth
11:23 - Grandfathering
12:29 - What can Retail Traders do?
13:28 - Retail Traders & Brokers

Disclaimers
This video is for education and awareness. It presents analysis based on publicly visible materials at the time of research and viewer submissions.

Pricing and policies can change—always verify on the official website/app before making decisions. We invite the platform to share clarifications; we’ll pin verified updates.