How to Crush Black Friday with Facebook Ads (Meta Ads BFCM Strategy 2025)

How to Crush Black Friday & Cyber Monday with Facebook Ads

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In this video, I break down the complete Black Friday and Cyber Monday playbook that’s helped me drive over $1.7 billion in revenue and scale brands from $1 million to $500 million a year. You’ll learn how to structure your campaigns, create high-converting ads, leverage customer-generated content, and run aggressive email and SMS marketing.

I’ll also show you how to budget strategically, scale with the double-up method, and script killer ads by analyzing top-performing campaigns from other brands. Plus, I cover building a full-funnel infrastructure to maximize revenue at every stage of the customer journey. Implement these strategies, and you’ll be positioned to crush the holiday season like never before.

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