How to Build the Best Influencer Partnerships

Why pros choose micro-influencers over mega influencers (60% higher engagement + 10x cheaper)
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Are you making these costly influencer marketing mistakes? In this episode of Marketing Beginner vs. Pro, I reveal why chasing follower counts is sabotaging your campaigns and show you the exact strategies professionals use to find micro-influencers who deliver 60% higher engagement rates at 10x lower costs.

What You'll Learn:
Why micro-influencers (under 50K followers) outperform macro-influencers for SMBs
The 4-criteria framework pros use to evaluate influencer partnerships
How to craft personalized outreach emails that get responses
6 types of influencer content formats and when to use each
Essential contract elements that protect your investment
Attribution models to accurately measure campaign ROI

Key Insights Revealed:
Micro-influencers generate up to 60% higher engagement than macro-influencers
Strategic partnerships beat one-off deals for long-term success
Proper attribution models separate real ROI from seasonal sales spikes

Timestamps:
0:00 - The fragmented media landscape opportunity 
0:55 - Follower count myth debunked
1:36 - 4-criteria influencer evaluation framework 
2:17 - Professional vs beginner outreach examples 
4:32 - 5 content collaboration formats explained 
6:38 - Contract essentials and partnership setup 
7:04 - Creative collaboration best practices 
8:31 - KPI selection and attribution models 
9:58 - Key takeaways and next steps

#InfluencerMarketing #SmallBusinessMarketing #DigitalMarketingStrategy #MarketingTips #SocialMediaMarketing #EntrepreneurTips #MarketingBeginnerVsPro #MicroInfluencers #MarketingROI #ContentMarketing

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