Should going viral be your measure of success? | BOL Foods
Автор: SEEN Connects
Загружено: 2025-12-11
Просмотров: 52
In this episode of Connected Thinking, Shannon Farmer, our Senior Campaign Manager, sits down with Toni Ehrnreich, Head of Marketing at BOL Foods - a plant-powered food brand on a mission to create tasty, nutritious meals without compromise.
With over seven years’ experience in FMCG challenger brands, Toni has played a key role in shifting BOL Foods from a product-first approach to a more aspirational, lifestyle-led way of marketing.
Together they chat about:
Why virality shouldn't be your only measure of success
The role of community management in safeguarding your brand
How to build an impactful B2C LinkedIn strategy
Why the comments section is the biggest goldmine for challenger brands
Stay tuned for more episodes of Connected Thinking, our series of chats with standout voices from the world of marketing, where we unpack what’s trending, what’s shifting, and what’s coming next...
Subscribe For More | SEEN Connects | https://www.seenconnects.com
Toni Ehrnreich: / toni-ehrnreich-0371a1b7
BOL Foods: https://www.instagram.com/bolfoods/?h...
Shannon Farmer: / shannon-farmer-4292a1148
Доступные форматы для скачивания:
Скачать видео mp4
-
Информация по загрузке:
