Audemars Piguet's Ginny Wright On Brand Evolution And Women In The Watch Space | House of Craft
Автор: Hodinkee
Загружено: 2024-12-04
Просмотров: 5378
For this week's engaging chat, Malaika Crawford is joined by Ginny Wright, CEO of the Americas for Audemars Piguet. Ginny shares insights into her journey in the watch industry, how AP plans to expand by connecting with new audiences, and the brand's evolving perspective toward engaging with women in the enthusiast market.
Check out the full article here: https://www.hodinkee.com/articles/hou...
Chapters:
00:00 Intro
03:06 How AP Implements A Bold, Yet Organic Marketing Strategy
06:58 How Gender Differences Can Be Celebrated In Watches
21:15 How AP Is Marketing To The "Self-Purchasing Woman"
28:25 Q & A
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