The Tools, Rituals, and Real Talk Behind True Team Alignment

B2B teams often talk about alignment, but actually operating as one across marketing, sales, product, and operations remains one of the hardest challenges to execute in practice. Even with better tools and more data, misalignment still shows up in handoffs, incentives, communication, and execution.

In this episode of B2B Marketing Futures, Joaquin Dominguez is joined by a panel of experienced B2B leaders to explore what true cross-functional alignment really looks like, where it most often breaks down, and what practical changes help teams work better together.

This episode offers a grounded, experience-led look at how alignment impacts growth and customer experience, how feedback loops and shared systems strengthen execution, and why partnerships, both internal and external can be powerful force multipliers when done right.

Participants:
• Elayne Hovsmith — Senior Partner Marketing Manager, DocuSign
• Nimit Roongta — Founder, Kickback Monkey
• John O’Neil — Director of Business Development, PitchBook

Chapters:
00:00 The Challenge of Team Alignment
02:34 Defining Success in Collaboration
04:59 Leveraging Partner Insights
07:41 Streamlining Sales Handoffs
10:04 Identifying Misalignments
15:27 Building a Collaborative Culture
20:53 Streamlining Event Management with Technology
21:53 Leveraging Tools for Marketing Efficiency
22:42 The Power of Gong in Marketing
24:37 Building Relationships Through In-Person Interactions
25:05 The Value of Informal Conversations
27:41 Final Thoughts and Advice for Marketers