From E-Commerce to Indie Retail: Daryl Aitken’s Fabric Spark Journey

Daryl Aitken didn’t set out to become a fabric retailer—but a spark of inspiration turned into one of Canada’s most creative indie retail stories. From marketing and e-commerce to launching Fabric Spark, Daryl walks us through her journey building a business rooted in sustainability, craftsmanship, and customer connection.

In this episode, you’ll hear how she blends online and brick-and-mortar strategies, why financial discipline is key to growth, and what today’s consumers are really looking for from niche retail brands.

Whether you're an aspiring entrepreneur or a retail veteran, this episode delivers practical advice with plenty of heart.

Tune in: https://open.spotify.com/episode/6Tup...