You Will (Not) Create: The Capitalist Logic of YouTube

A video essay by Dana Burkett, Callum Carroll-Ireton, Alexander Lindholm, Eva Misscu & Marie

Footnotes and citations available here:
https://bit.ly/YouTubeContentSources

Check our footnotes for more information!
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Table of Contents:
00:00 Content Creators
03:17 The Content Industry
13:37 The Profit Motive
17:17 The Anti-Content (Content)
24:33 What else, than content?
26:50 Credits
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Pastiche Inspirations:

‪@MrBeast‬
‪@patrickhwillems‬
Anonymous Makeup Channel
‪@hbomberguy‬
‪@Pinely‬

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Music is royalty free and used with permission.
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Image sources:

Mr. Beast logo via Crystal Png
YouTube Video Response Example via “The Evolution of the YouTube Layout” by edwardbear786 — https://imgur.com/gallery/evolution-o...
Front Page Render of "Content by Kate Eichhorn" sourced via https://mitpress.mit.edu/978026254328...
“Old Man Yells At Cloud” from Simpsons (1989).
Official portrait of Justice Potter Stewart via the U.S. Library of Congress.
MrBeast Action Tee via MrBeast Store — https://mrbeast.store/cdn/shop/files/...
MrBeast Journal Cover via MrBeast Store — https://mrbeast.store/cdn/shop/files/...
MrBeast Naw Black Tee via MrBeast Store — https://mrbeast.store/cdn/shop/files/...
Feastables Chocolate Milk Carton via Feastables — https://feastables.com/cdn/shop/files...
Sun Basin Soap Bundle via Good Store — https://good.store/products/sun-basin...
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Background Video sources:

“Black and White Spiral from [Deleted Channel]“ from “[Deleted Channel]” (Channel owned by Unus Annus) via    • Black and White Spiral from [Deleted ...  
“Dress to Impress Game Asset” from “SamuelVzee” via https://dti-dress-to-impress.fandom.c...
Hbomberguy Wallpaper Tile edited by grmpflex via https://imgur.com/a/VXGRdNr
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Thanks for watching!