GTM for institutional markets with

Antoine Hello, Director of Business Development at Zama and Amine Lahrichi, Head of Institutional Sales at OpenZeppelin, sit down for a panel discussion for an insightful discussion on go-to-market strategies for the institutional space.

​The blockchain infrastructure market is maturing fast. While developers build with OpenZeppelin Contracts, enterprises face complex questions: How do you justify security audits? What's the right infrastructure strategy? How do partnerships shape adoption?

​Whether you're building a crypto venture, launching a blockchain initiative within a traditional institution, or investing in Web3 infrastructure, this conversation will give you practical
insights into how the ecosystem's most trusted security provider navigates B2B sales.

Key Topics Covered:
Go-to-Market Strategies: How OpenZeppelin positions itself against competitors and wins enterprise deals
Value Proposition: From audits to managed security
The Enterprise Sales Cycle: Duration, decision-makers, and common objections when selling to institutional players
Partnerships & Ecosystem: How OpenZeppelin builds relationships across Layer 1s, DeFi protocols, and traditional finance
Market Trends: What's changing in the digital asset infrastructure demand
Future Roadmap: What opportunities lie ahead for commercial teams

The panel is a true source of insights for:
Crypto entrepreneurs and founders
Enterprise business development teams entering Web3
Fintech professionals exploring blockchain adoption
Sales & BD professionals in the crypto space
Investors evaluating blockchain infrastructure plays
Anyone curious about how Web3 products scale commercially

Follow Zama:
On Telegram: t.me/zama_on_telegram
On X: https://x.com/zama
Read the Zama Protocol Litepaper: http://links.zama.ai/litepaper