Building a 1000 Crore Soft drink business✨🥤| The Allrounder show -27 |ft. Satya Shankar, Bindu Jeera

In this episode, we sit down with Sathya Shankar, the founder of Bindu Jeera — a homegrown brand that started in a remote village in Puttur and went on to become a household name across Karnataka.

This is the story of resilience, vision, and belief. Sathya Shankar shares how he built a brand from scratch, with no urban connections or startup playbook — just deep-rooted values, relentless hard work, and an understanding of what people truly want. We dive into the early struggles, the turning points, and what it really took to build Bindu Jeera into the trusted name it is today.

It’s more than a brand story — it’s a lesson in dreaming big, staying rooted, and building something lasting from the ground up.

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Timeline
0:00 - Intro and trailer
2:33 - Bindu the beginning
5:51 - Monopoly in Dakshina Kannada
6:49 - Expansion to Indian markets ..
8:23 - Soft drink market cap, Tier-1, tier-2 competition
9:37 - Wall painting marketing..
10:28 - Making Bindu a Mass drink
11:38 - Gen-Z as a market ..
13:55 - Lahori Jeera competition
15:38 - Starting investment ..
16:25 - Auto driver to Riches story ..
23:11 - Finance/Loan industry
25:00 - GDP contribution of sectors
26:00 - Govt. schemes for Manufacturing
29:23 - Product wise profit share ..
30:10 - 1L vs 2L bottle prices
30:50 - Is it hygienic to drink from plastic bottles..
32:50 - Copper, Himalayan, Black water ..
35:43 - Refilling and selling bottles ..
37:10 - Bindu Products ..
38:33 - North India Jaljeera inspiration
39:34 - Importance of a supportive family in life ..
40:40 - Getting relatives into family business ..
42:19 - Bisleri vs Bindu production ..
43:00 - Are water bottle makers water makers? ..
44:30 - Depleting ground levels
45:03 - Karnataka vs other state govt, packing facility ..
46:38 - Tips to Youngsters
48:06 - People management vs Quality
50:47 - Generational wealth comparison in GenZ ..
52:33 - Finding good distributors
53:22 - Bindu Jeera recipe secret
54:46 - Rolls Royce Dream ..
55:57 - Marketing expansion and strategies ..
57:26 - CSR (Corporate Social Responsibility)
58:22 - Day in the life of CEO Satya Shankar
58:52 - Working 12 hrs per day ..
1:03:09 - Conclusion

Why The AllRounder show ?

We are content consultants who enjoy bringing our practical experience to entertain and educate people. Currently building 'ALLROUNDERS' - a dynamic show that celebrates the diversity of talent and interest, offering something for everyone. Whether it's entertainment, lifestyle, or trending topics, Allrounders is all about connecting with people across various walks of life in a way that's fresh, fun, and relatable.

As creators deeply rooted in Kannada culture, we are committed to producing content that resonates with local audiences, while also reaching a broader spectrum of viewers. We believe in the power of collaboration—whether with other content creators, brands, or organizations—to deliver meaningful, high-quality content that stands out. The goal is to bring the best of minds in one place and build groundbreaking content for the next gen

Currently, we are looking to collaborate with brands who share our vision of bringing the best of Kannada-English language content to the forefront. If you're interested in working together to create innovative, audience-centric content that amplifies your brand’s message, let's connect!

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