Head of INSTAGRAM reveals secrets to GROWING in 2025

🚨 This is THE Instagram interview creators have been waiting for! 🚨

I sat down with the Head of Instagram, Adam Mosseri, to ask the BIG questions:
👉 Is the algorithm killing your reach?
👉 Are shadowbans real?
👉 What actually matters for growth in 2025?

No fluff. Just real, unfiltered answers straight from the source. We dive into the future of Reels, SEO, original content, hashtags (yes, we went there), and what creators MUST know to stay ahead.

If you’ve been feeling frustrated with views or confused about what’s working on IG — don’t miss this one.

Follow Adam Mosseri on Instagram
👉   / mosseri  

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🔗 Let’s Connect!
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00:00 - Interview Intro & Creator-Focused Purpose
00:59 - Why Adam Mosseri Chose to Be Public as Head of Instagram
03:03 - Top 3 Instagram Priorities for Creators in 2025
05:08 - Why Instagram Prioritized Unconnected Reach
06:44 - Recommendations Saved the Feed (Business & Creator Win)
08:01 - Algorithm Updates Happen Daily (But Subtle)
09:17 - Don’t Overreact to One Post—Look for Patterns
09:49 - DM Automation: Is It Still Allowed?
11:05 - Instagram’s Future as a Search Engine & SEO Plans
12:06 - Improving Content-Based Search (Finally!)
13:00 - Why Comments Are Key to Search Context (Coming Soon)
15:01 - Caption, Audio, Comments, and Image Analysis Explained
16:17 - What the Algorithm Values Most: Caption Still Reigns
16:46 - Most Important Metrics: Shares, Watch Time & Likes
18:07 - Watch Time vs. Watch Rate: What Instagram Tracks
19:26 - Why Instagram Isn’t Optimizing for Time Alone
21:14 - Why Hashtags Don’t Increase Reach Anymore
23:00 - Will Hashtags Be Removed Completely?
24:44 - Do Banned Hashtags Hurt Your Post? (And What Happens)
25:57 - Does Offensive or Aggressive Language Lower Reach?
27:36 - Shadowbanning vs. Recommendation Guidelines
28:46 - Long Breaks Hurt Reach? The Truth About Algorithm Memory
31:39 - Does What You Consume Affect What You Post?
32:45 - Does Pre-Post Activity Help? (Post & Ghost Confirmed)
34:28 - New Features: Why Instagram Isn’t Prioritizing Live Right Now