Clip High-Value Tourism, propelling Thailand towards a “High Value & Sustainable” future.

High-Value Tourism refers to tourism that seeks satisfaction through amenities or exceptional services. This aligns with the concept of Luxury Tourism, where travelers are willing to pay for convenience and personalized experiences to reduce the complexities of travel. Time is considered an asset and travelers prioritize it for its worth and significance.

Currently, High-Value Tourism is experiencing long-term growth, with 5 key business sectors promoting the development of Thailand’s high-value tourism industry:

Cruise and Port Business
Health and Medical Tourism
Tourism Development Business
Tourism Technology Business
MICE Business

The Tourism Authority of Thailand, along with the Phuket tourism business sector, is actively driving and revitalizing Phuket’s tourism industry towards High-Value Tourism, propelling Thailand towards a “High Value & Sustainable” future.

The evolving behavior of tourists, shaped by digital technologies and innovations, requires tourism service providers to continuously adapt and create new forms of tourism and services. As a result, Phuket is preparing to develop into a Creative City, Smart City, and MICE City.

To support High-Value Tourism, Phuket is set to develop the Marina Hub as one of the 10 key pillars of the province’s economic and social development. The cruise tourism industry is a central focus of Thailand’s 10-year national agenda (2018-2027), aimed at elevating the country to a Maritime Hub in the region. The Ministry of Transport is pushing forward with policies to encourage investment in the construction of cruise ports and the development of water transport and logistics systems, with the goal of making Thailand a transportation hub in the region.

High-Value Tourism also involves the integration of 5G technology alongside the development of tourism services, enhancing both transportation and safety at airports. The concept of High-Value Service starts from the moment tourists disembark at the airport, offering services such as airport lounges and transportation from the airport to star-rated hotels. Guest rooms are equipped with advanced technology to ensure comfort and convenience, embodying the essence of Luxury Tourism.

Wellness Tourism is one of the favorite activities for high-potential travelers. Activities such as health spas, herbal massages, yoga, aromatherapy, and hydrotherapy. These relaxing activities are highly popular among this group of tourists, who prefer destinations, accommodations, products, and services that exude luxury. Such tourists enjoy high-end shops, renowned restaurants, signature dishes, and branded products. They often shop in luxurious department stores, enjoying comfort and excellent service, feeling like they are special guests.

The development of High-Value Tourism must be driven in collaboration with government agencies, the private sector, and local organizations. This collective effort will serve as a mechanism to propel the tourism industry in the same direction, enhancing the country’s competitiveness.

High-Value Tourism has the potential to generate substantial revenue for Phuket and Thailand. It is a highly competitive sector that requires an understanding of the unique preferences of tourists, particularly those seeking Luxury Tourism experiences. By catering to the high-potential and high-quality travelers, Thailand can further develop its tourism industry, attracting affluent visitors to Phuket and driving the country’s economic growth.