Features Tell, Benefits Sell: How to Create Online Promotions That Convert 💡|

Ever wonder why some products fly off the shelves while others fade away online? 🚀Learn AI and Omnichannel marketing with Prof. Ken. Live and Free Classes weekly. https://www.21daycourse.com/

In this episode, Professor Ken Ninomiya (@ProfKenUS) breaks down how to effectively showcase product features and benefits—and how to connect them to the right online promotions that drive real results.

You’ll learn:
✅ The difference between features and benefits (and why it matters)
✅ How to create irresistible value messaging that converts shoppers
✅ The psychology behind online promotions that increase click-throughs & sales
✅ How AI and analytics can help personalize your offers for each customer

✨ Perfect for entrepreneurs, grocers, and Gen X & Baby Boomer marketers looking to scale their business through smarter digital strategies.
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Visit my other playlist to learn more:
Omnichannel Marketing and Product Development    • Omnichannel Marketing and Product Development  

eCommerce Tips and Best Practices    • eCommerce Tips and Best Practices  

Digital Marketing Goals, Metrics and KPI's    • Digital Marketing Goals, Metrics and KPI's  

Helping Gen Xers & Boomers master AI tools, lead with confidence, and thrive in the digital age. 🌐✨

QUESTION — What videos would you like us to make on this channel? Let us know in comments.

About Professor Ken
Professor Ken helps Baby Boomers, Gen Xers, and entrepreneurs unlock personal and professional growth through AI-driven tools and digital transformation.

Prof. Ken Ninomiya (@ProfKenUS) is an expert in omnichannel marketing and e-commerce with 20+ years of global leadership experience. An award-winning marketer, professor, author, and strategist, he has driven over $300M in branded CPG launches. He helps leaders and brands connect digital, retail, and AI-driven platforms to grow personally and professionally. As an educator, he has taught thousands of students worldwide and continues to shape the future of e-commerce through teaching, speaking, and strategy.

Professor Ken creates actionable content at the intersection of AI and Omnichannel Marketing—helping brands, grocers, and entrepreneurs use data, automation, and strategy to drive smarter growth across every channel. Through his videos and courses, you’ll learn how to build data-driven strategies, personalize customer journeys, and accelerate eCommerce and retail growth with real-world tools that work.

Prof. Ken’s Mission
Professor Ken (@ProfKenUS) helps Baby Boomers and Gen Xers unlock personal and leadership growth through AI-driven tools, and digital transformation.

His mission is to help individuals and businesses master AI tools and apply data-driven marketing strategies that empowers brands, grocers, leaders, and entrepreneurs to thrive in the new era of AI-driven marketing and omnichannel commerce.

Each year, Prof. Ken mentors 1,000 students, business leaders, and entrepreneurs, guiding them to elevate both business performance and personal leadership skills. Through AI in everything approach he helps to build personal confidence using emerging AI tools to help build a better leader. Prof. Ken teaches how to combine AI tools, omnichannel marketing and analytics, personalization, and automation to build smarter, future-ready leaders and organizations.

By fostering leadership growth, personal development, and strategic innovation, Prof. Ken helps professionals future-proof brands, drive loyalty, and create lasting impact in a connected, data-driven world.

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