Why Most Startups Fail

I’ve watched brilliant founders burn through cash, time, and spirit. I’ve seen gorgeous products with flawless tech die quietly.
And after years in the trenches, I can tell you the coroner’s report is almost always wrong.
They blame "competition," "bad timing," or "ran out of money."
But I’ve seen the real killer. It’s not a rival. It’s a ghost.
Your startup doesn’t get killed. It starves.
It starves for something simple and brutal: a line of people who want what you’re selling.
We dress up the corpse with excuses:
🚫 “We needed more funding.” (No, you needed revenue.)
🚫 “Our tech wasn’t scalable.” (You scaled to an audience of none.)
🚫 “Our marketing failed.” (You marketed a solution to a problem people didn’t feel.)
The fatal sequence is almost always the same:
1. The Brainstorm: A "brilliant" idea, born in a bubble.
2. The Bunker: Months/years of building in secret. "They'll steal it!"
3. The Big Launch: The silence is deafening. Crickets.
4. The Push: More features! More ads! More blogs! PUSH.
5. The Panic: Pivots, layoffs, "downrounds."
6. The Grave. Filed under: "Competition was too fierce."


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