The truth about turning volatility into opportunity with Ken Seitz

In this episode of The Truth About Ag, co-hosts Kristjan Hebert and Evan Shout sit down with Nutrien president and CEO Ken Seitz for a deep dive into trade turbulence, farm-level strategy, and leadership lessons from the global agri-food front.

Seitz shares his journey from a Saskatchewan dairy farm to leading one of the world’s largest ag companies, highlighting how “Saskatchewan values” — community, humility, and hard work — still ground his approach today. He also unpacks the impact of supply shocks, shifting trade flows, and rising input costs on Canadian farmers, urging ag leaders to “compete, compete, compete” through adaptability and long-term thinking.

Key themes include the importance of building optionality into fertilizer sourcing, managing capital with discipline, and the urgent role of technology — including AI — in future farm management. Seitz also challenges farmers to stay globally informed, boldly embrace change, and treat volatility as opportunity, not just risk.

From boardroom stories to combine-time reflections, this conversation bridges policy, leadership, and practical farm realities in today’s complex ag world.

The Truth About Ag podcast is hosted by Evan Shout and Kristjan Hebert of Farmer Coach and Hebert Grain Ventures. Each episode aims to bring you closer to the heartbeat of agriculture through candid conversations and honest discussions.


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