This Machine Manufacturer Grew 55% In A Down Year – Here's How!

This Machine Manufacturer Grew 55% In A Down Year Here's How!

In this inspiring episode of Manufacturing Runs The World, host Justin Schnor sits down with Jeff Salyer, Senior Account Manager at Wysong Fabrication, to discuss how a small but mighty machine manufacturer achieved an incredible 55% business growth during a down year in the industry. Jeff’s story is anything but ordinary—after starting his career in law enforcement, a chance conversation on a plane changed everything and set him on a new path into manufacturing sales, marketing, and automation.

Jeff opens up about how Wysong has stood the test of time as a legacy manufacturing company, adapting to modern challenges with creativity, strategy, and an unwavering commitment to quality. He shares how automation and skilled labor can work hand in hand, helping Wysong streamline production while maintaining its custom-built approach that keeps customers coming back. From CNC press brakes to metal fabrication equipment, Wysong continues to deliver innovation rooted in craftsmanship.

One of the most impressive aspects of Jeff’s work has been transforming Wysong’s brand awareness and digital presence. By introducing fresh marketing ideas and storytelling through platforms like TikTok, he helped the company reach 28,000+ followers—a remarkable achievement for a traditional industrial business. In this episode, Jeff reveals his social media marketing strategies that brought Wysong into the spotlight and connected with a new generation of manufacturers and engineers.

We also dive into how Wysong differentiates itself through custom-built machinery, providing tailored solutions for customers rather than off-the-shelf equipment. Jeff explains why Wysong’s success isn’t just about selling machines—it’s about building relationships, fostering a sense of community, and continuously improving through innovation and customer feedback. His balanced approach to sales, marketing, and operations offers a playbook for any manufacturer aiming for sustainable growth in a changing economy.

Throughout the conversation, Jeff shares career advice for those looking to transition into manufacturing, emphasizing curiosity, consistency, and courage to try something new. He also discusses how embracing automation, digital content, and brand storytelling can reshape how manufacturing companies communicate their value in today’s digital world.

Whether you’re a manufacturing professional, a business owner, or simply someone interested in stories of transformation and growth, this episode is packed with valuable insights, humor, and motivation. Learn how Jeff and Wysong are proving that even in a down year, innovation, teamwork, and the right mindset can lead to extraordinary results.

🎧 Tune in now to hear how one conversation changed Jeff’s career—and how his journey from law enforcement to manufacturing success is inspiring the next generation of industry leaders.

🔗 Listen now on Spotify, Apple Podcasts, or wherever you get your podcasts! #ManufacturingRunsTheWorld #Manufacturing #Sales #Automation #CareerSuccess #ManufacturingPodcast
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