How RP Strength Became a Hypertrophy Kingpin ft NICK SHAW | Coach Em Up Podcast Ep. 87

Check out Nick and RP! @nick.shaw.rp ‪@RenaissancePeriodization‬

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Nick Shaw, CEO and co-founder of RP Strength, joins Tim to discuss building a successful fitness business, practical approaches to training and nutrition, and the entrepreneurial mindset needed for success.

Nick shares the origin story of Renaissance Periodization (RP Strength) and how it evolved from a simple e-book to a comprehensive fitness app. He discusses the challenges of entrepreneurship, the importance of providing value before expecting returns, and why consistency trumps perfection in both business and fitness.

They discuss how RP Strength leveraged customer transformations as marketing, the power of free content in building brand authority, managing negativity and maintaining focus on your mission, practical approaches to fitness that prioritize sustainability, and the value of long-term thinking in both business and personal development.

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00:00:00 - Introduction
00:03:31 - Nick Shaw's Background and RP Strength Origin Story
00:07:30 - Evolution of RP Strength Products
00:11:19 - Early Marketing and Customer Results
00:17:10 - Transition to the App and Challenges
00:25:08 - Providing Value and Delayed Gratification
00:30:55 - Challenges of Entrepreneurship and Customer Service
00:32:34 - Dealing with Negativity and People-Pleasing
00:36:35 - The Influence of Mike and Shifting Marketing
00:38:55 - Importance of Timing in Business
00:45:12 - Walking the Walk and Talking the Talk
00:50:08 - Avoiding Extreme Approaches
01:00:55 - Finding A Good Work Ethic and Consistency
01:11:46 - Understanding and Managing Ego
01:15:13 - Navigating Life and the Fitness Space
01:20:52 - Sliding Edge Principle
01:26:35 - Stop Talking Unless You've Put In The Work
01:28:41 - Quality Information vs Quantity
01:37:01 - The most important advice you'll ever hear

#RPStrength #FitnessEntrepreneur #NickShaw #StrengthTraining #BusinessGrowth #FitnessApp #CoachEmUp #PracticalFitness #ConsistencyOverPerfection #EntrepreneurMindset #Mikeisraetel