Your Content Strategy is Missing This Critical Element

EP 292 - Why You Need to be Creating Content
Are you feeling overwhelmed by the flood of AI-generated content? Nathan Webster breaks down why your authentic voice is more valuable now than ever. As we move deeper into the AI era, the internet is becoming saturated with "garbage" content. Nathan explains why user-generated content (UGC) and human authenticity are the keys to standing out, building trust, and attracting your ideal clients or employers. Whether you're a business owner, a side-hustler, or a professional looking for your next career move.

Chapters
00:00 – Preview: The 4 Steps to a Personal Brand
01:38 – The AI Content Problem: "Garbage In, Garbage Out"
02:39 – Defining the Personal Brand (It's for everyone!)
02:59 – Step 1: Create Content that Resonates
04:52 – Step 2: Build a System
05:18 – Step 3: Build a Team (Don’t go it alone)
06:01 – Authenticity vs. AI: Why "Real" Wins
08:11 – Summary: Turning Strategy into Tactics
09:00 – Closing: Get Help and Focus on What You Do Best

#content #ai #marketingstrategy

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