How Udi Ledergor Built Breakout Brands with Bold, Courageous Marketing

What does it really take to turn a scrappy startup into a category-defining brand?

In this episode of Tech Marketing Rewired, Udi Ledergor — Chief Evangelist and former CMO of Gong — breaks down how bold, creative marketing helped him scale breakout brands without massive budgets.

We talk about:
Why “playing it safe” is the riskiest move for modern marketers
How Gong launched Super Bowl ads, viral content, and Times Square billboards on a startup budget
The psychology behind courageous marketing (and how to build teams that can pull it off)
How CMOs and CSOs can experiment without risking their jobs
Udi’s 6-part framework for standing out in a sea of sameness
Real ways to use Gong data for brand and pipeline impact

This episode is packed with tactical inspiration and fearless advice from one of B2B’s most creative minds.

CHAPTERS:
00:00 - Intro and Udi’s startup journey
01:30 - Why Udi wrote Courageous Marketing
04:00 - Why safe marketing is actually risky
07:00 - Building a courageous marketing culture
09:30 - Gong’s early brand wins on a startup budget
12:30 - How Gong Labs used data to go viral
15:00 - Creative campaigns on a shoestring budget
17:30 - The 6-step “Punch Above Your Weight” framework
20:00 - Where AI fits (and fails) in creative marketing
23:00 - How CMOs use Gong for brand and pipeline impact
27:00 - Selling creative ideas to leadership
31:00 - Final thoughts and Udi’s book recommendation

📘 Learn more about Udi’s book Courageous Marketing: https://www.amazon.com/Courageous-Mar...

🔗 Follow Udi on LinkedIn:   / udiledergor  

🎙️ Hosted by Kevin Kerner, founder of Mighty & True the modern B2B agency for technology marketers.

For more episodes, go to : https://www.mightyandtrue.com/podcasts

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