How to Customize WooCommerce Checkout for More Conversions [20 Proven Tips]

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Watch this incredible mini masterclass video where we’ve shared 20 proven WooCommerce checkout customization tips to boost sales in your store (without writing any code).

Your checkout page is a crucial part of your WooCommerce store - that’s where the conversions happen!

Your WooCommerce store may have an attractive layout and a wide variety of products, but none of it will matter if it doesn’t convert your visitors!

As per the stats by Baymard Institute, 7 out of 10 shoppers abandon the store without making a purchase.

Therefore, as a store owner, you need to customize your WooCommerce checkout page to reduce cart abandonment and boost conversions.

The default WooCommerce checkout page isn’t fit for conversions:

Lacks branding
Unnecessary fields that are also illogically arranged
No order summary
No customer testimonials or credibility indicators

That’s why it makes sense to create a custom WooCommerce checkout page in your store.

Timestamps / Chapters

0:00 - A Brief Overview of the Video (Intro)
2:26 - Install the FunnelKit Funnel Builder Plugin
3:02 - Tip #1: Remove Checkout Fields
5:01 - Tip #2: Enable Guest Checkout
6:21 - Tip #3: Enable Express Checkout - Apple Pay and Google Pay
8:17 - Bonus Tip: Enable Express Checkout Inside the Shopping Cart
8:47 - Tip #4: Offer Multiple Payment Methods/Options
9:33 - Tip #5: Move Contact Fields on Top of the Checkout Form
10:56 - Tip #6: Add a Sliding Cart and Skip the Default Cart Page
12:58 - Tip #7: Set Up Abandoned Cart Recovery Automation
15:17 - Tip #8: Showcase Credibility Indicators
17:36 - Tip #9: Focus on Shipping and Billing Address
21:00 - Tip #10: Optimize the Phone Field on the Checkout Form
23:26 - Tip #11: Use a Multi-Step Checkout Format
24:57 - Tip #12: Enable Multi-Step Field Preview
26:23 - Tip #13: Show Progress Tabs on Multi-Step Checkout
28:25 - Tip #14: Auto-Fill the Shipping or Billing Address Field
29:34 - Tip #15: Add order bump offers on the Checkout Page
32:32 - Tip #16: Auto-Apply the Coupon Code
35:06 - Tip #17: Edit Cart Items Inside the Mini Cart
36:25 - Tip #18: Optimize the Checkout Page for Mobile Devices
39:53 - Tip #19: Prioritize Your Top Preferred Countries
41:31 - Tip #20: A/B Test the Checkout Page
44:50 - Conclusion

👉 Elements of a custom checkout page

Here are the elements included in the customized checkout page in your WooCommerce store:

Trust-winning treatment of the page that looks clean and has credibility indicators that urge users to shop without any hesitation.
Express checkout options such as Apple Pay, Google Pay, Amazon Pay, and PayPal Express.
Multi-step checkout page that splits the checkout process into multiple steps for easy understanding.
Thoughtfully arranged checkout fields that capture your email first to help you reach out to users via abandoned cart recovery emails.
Google address autocomplete allows shoppers to auto-fill their correct shipping addresses on the checkout page.
Multi-step field preview allows users to preview the fields they filled out in the previous step. The user can change it anytime if they spot any error.
Static order summary that enables users to view their cart summary, shipping charges, and cart total. Edit items in the cart or apply coupon codes to get discounts.
Social proof such as customer reviews and testimonials reassures shoppers of the positive experiences with your products and services.
Trust seals and security logos help build trust and confidence that your shopper’s personal and payment information is safe and secure.

A well-built checkout page provides a seamless buying experience for your users that helps convert them into buyers.

That’s exactly what we have talked about in this video!

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