Building Starting Strength Gyms After Years in Manhattan Basements

Brent Carter spent years training clients in windowless Manhattan high-rise gyms until opportunity called him back to Texas. He faced a choice: start small in a garage or commit fully to the Starting Strength Gyms franchise model.

Despite opening Starting Strength Dallas in 2019 and facing closure just six months later, his gyms are thriving because of the community they created. Today, Brent surrounds himself with humble, determined people tackling difficult but important work together, fulfilling his mission of building stronger communities through effective strength training.

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