Personal Branding: The Ultimate Marketing Strategy for Brand Founders

In this episode of the Rectified Podcast, our guest is Katrina Owens, founder of Knockout Marketing Directive Agency. Katrina provides valuable insights on building a personal brand and leveraging public relations to grow your business.

Discover practical tips for integrating personal branding into your routine, the importance of founder-focused brands, and strategies for securing speaking opportunities and investments.
Learn about effective social media use, the significance of engagement metrics, and how to create authentic, engaging content. Tune in for actionable advice and a step-by-step guide to developing an effective PR strategy for entrepreneurs and small business owners.

00:00 Introduction to the Rectified Podcast
01:11 Katrina's Journey and Agency Services
02:20 Founder Focused Brands Explained
05:31 Building a Personal Brand
14:05 PR Strategies for Personal Brands
15:27 Local vs. Global PR
17:22 Step-by-Step PR Strategy for Entrepreneurs
21:04 Brand Building Homework
21:14 Integrating Personal Life with Content
22:36 Balancing Authenticity and Professionalism
27:53 The Importance of Social Media Engagement
31:12 Traditional Media vs. Social Media Presence
33:13 Public Speaking and Personal Branding
37:03 Final Advice and Contact Information

Knockout Directive’s Website: https://www.knockoutdirective.com/
Katrina on Instagram:   / knockoutdirective  
Katrina on LinkedIn:   / owenskatrina  

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Find me here:
Instagram:   / sandydedeian  
TikTok:   / sandydedeian  
LinkedIn:   / sandydedeian  

⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/

📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedb...