I Was On The Apprentice 2025 — The Truth About Lord Sugar & What You Don’t See On TV

In this episode we have Frederick Afrifa who is a award winning global keynote speaker, TEDx public speaking coach, co-founder of communication coaching business “believe in greatness”, former professional athlete representing Italy and was a candidate on season 19 of The Apprentice 2025.

In this episode we discuss
Frederik’s journey to becoming a pro athlete
Hitting rock bottom and wanting to change his life
Quitting athletics to become a public speaker
Habits and techniques to make you a better speaker
The do's and don'ts of speaking
Why he applied twice to The Apprentice
The unfiltered reality of being on The Apprentice
Challenges he faced on The Apprentice and much more!

Connect with Frederick:
Instagram:   / f17_afrifa  
Linkedin:   / frederick-afrifa-publicspeakingcoach  

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TIMESTAMPS
0:00 - Savvy Wallet Ad
0:18 - Preview
1:32 - Intro
2:08 - Meet Apprentice Star & Keynote speaker Frederick Afrifa
4:03 - Growing up in Italy
7:33 - How I found myself
8:52 - How I got into athletics
11:25 - Getting my first pro contract at 21
16:52 - Tide Ad
18:15 - How athletics shaped my mindset
19:35 - Why I quit athletics
24:31 - Working 2/3 jobs just to survive then this happened
25:19 - This accident led me to pursue public speaking
28:32 - Hitting rock bottom made me want to change things
30:34 - Challenges of getting into speaking
33:28 - I was working at 60 schools a month!
34:47 - Tips to become a better speaker
37:04 - Speaking confidently as an introvert
39:01 - The do’s and don’ts of speaking
41:37 - Speaking habits you shouldn’t ignore
44:45 - How speaking changed my life
46:08 - My vision as a speaker
49:14 - Why I applied twice to The Apprentice
53:07 - Why I finally got selected for The Apprentice
56:05 - The Apprentice is really intense!
59:17 - Biggest challenge of being on The Apprentice
1:03:35 - Which task was the most challenging on the apprentice
1:08:25 - The most surprising thing about The Apprentice
1:12:06 - What’s Lord Sugar like in person?
1:14:50 - I don’t regret doing this on The Apprentice
1:17:45 - Was I happy with my portrayal on The Apprentice?
1:18:45 - Lord Sugar sharing my speaking pitch
1:20:41 - Memorable parts of the apprentice you didn’t get to see
1:21:41 - Was my firing on The Apprentice fair?
1:26:14 - Dealing with the pressure on The Apprentice
1:27:57 - Who Frederick wants to win The Apprentice
1:28:38 - The impact of being on The Apprentice
1:31:59 - Investing in myself to build wealth
1:38:03 - My plan to scale my wealth
1:44:25 - How Frederick helps people with speaking
1:48:00 - Final words

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