Booking.com Is Worth More Than The Top 4 Airlines Combined — Here’s Why
Автор: Execute to Win
Загружено: 2025-12-24
Просмотров: 36
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Why is Booking.com worth more than the top four airlines combined, even though airlines control half of all traveler searches?
In this episode of Show Your Value, I sit down with Terry Jones, former CEO of Travelocity and founding chairman of Kayak, to break down the massive strategic mistake airlines are still making and why platforms like Booking.com keep winning.
We cover:
Why airlines see themselves as “flying silver birds” instead of owning the entire travel experience
How Booking.com built a more profitable business without owning planes
The platform advantage airlines failed to capitalize on
Why selling outcomes beats selling assets
How AI is creating the next major disruption in travel (and beyond)
What leaders get wrong about business models and how to fix it
If you’re a founder, executive, investor, or operator, this conversation will change how you think about growth, platforms, and value creation.
Watch to understand the real power shift in travel.
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