Fabienne Meijer, Head of Journalism Products at The OCCRP - Redefining Engagement

📢Stop Guessing, Start Listening: Engaging Your Audience Beyond the Dashboard📢

This week on Redefining Engagement, Francesca spoke with Fabienne Meijer, Head of Journalism Products at ⁨‪@occrpofficial‬ and Innovation Consultant. Fabienne dropped some serious truths about how newsrooms need to rethink their approach to audience engagement.

👂Hear about:

Strategic vs. Tactical Research : Are you just trying to get people to consume existing content, or are you crafting journalism in service of your community?
Community over Global Audience: Focus on building meaningful relationships within communities instead of chasing global metrics.
Invest Before Asking: Build trust and credibility before soliciting feedback or expecting engagement. ie. Be transparent about your funding and address tough questions head-on.
Beyond the Metrics: Page views are proxies, not proof of value. Combine behavioural data (return visits, retention) with qualitative insights. Actually TALK to your audience!

Fabienne's insight that "we like to measure what's easy rather than what matters" really resonated. Are you falling into this trap? It can happen to the best of us…

Watch the full interview to dive deeper into:

The power of product thinking in journalism.
Building community on platforms like Reddit.
Measuring engagement beyond the superficial metrics.

There are also so many great analogies in this episode to help remind ourselves and simplify the process. 🍩🧀🍷🥯🧁