BMW Neue Klasse – Seamless Digital Technology Explained | Inside Neue Klasse.

Nicki Shields joins BMW experts Marcel Ottmann, Head of User Interface Design Systems, and Daniel Fischer, Senior Creative Technologist, to explore how seamless digital design is transforming the way we interact with our cars.

Filmed live at the 2025 IAA Mobility in Munich, this episode puts you at the heart of the next-generation digital experience from BMW. Step inside the Neue Klasse with the new BMW iX3 and discover how seamless technology redefines every journey. From predictive climate control and Plug & Charge to adaptive mood lighting, personalised interfaces and comfort features in the My BMW App – every element is intelligently connected, anticipating your needs to make the driving experience effortless, intuitive and distinctly yours.

Inside Neue Klasse is a four-part video series offering exclusive insights from BMW experts into one of the most significant transformations in the history of BMW – from intelligent systems to visionary design.

🎯 Key moments
• 00:00 – Introduction
• 02:05 – What makes design feel seamless?
• 03:37 – Anticipation: when the car knows before you do
• 09:57 – How to create a seamless user journey
• 15:19 – Personalisation: how the Neue Klasse adapts to you
• 16:30 – Connecting your digital life with your car
• 21:24 – Outro

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BMW iX3 50 xDrive: WLTP energy consumption combined: 17,9 - 15,1 kWh/100 km; WLTP CO₂ emissions combined: 0 g/km; CO₂ class: A; WLTP electric range: 679-805km.

BMW Individual Steering Wheel in digital white available for order optionally starting from 01/26.

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