HISPANO SUIZA: The PLEASURE of belonging to the UNIQUE

After Hispano Suiza's rebirth in 2019 and having made our Carmen and Carmen Boulogne models a reality, we are ready for a new era. We've had months of reflection, of redefining what we stand for. Any brand in the world would dream of having our history, and such a powerful legacy.

We're living in the 21st century, and the meaning or definition of luxury has changed, and we have faced the challenge of reconnecting with these new icons. And corporate identity plays a determining role. A new image, the one we present to you today, is born of our new ethos: 'The pleasure of belonging to the unique'. Because we continue to reimagine the way pioneers, like our founders Damià Mateu and Marc Birgkit, embrace cutting-edge engineering.

With a very strong set of icons and symbols, such as our characteristic stork, we understood from the beginning that we didn't have to modify them, but enrich them, with a more monochromatic, more elegant and, of course, more digital approach.

It was important to find this balance between heritage and future.

We invite you to get to know the new Hispano Suiza, which doesn't follow an existing path, but establishes a new one. In this way, we will become the most admired brand of the 21st century, with lasting excellence, through inspiring design, our tailor-made processes and the uniqueness of our pieces. Only in this way can we truly be UNIQUE.

🌐 www.hispanosuizacars.com

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