10 Actionable Tactics for Brands from the Chatbot Marketing Frontier [INBOUND19]
Автор: MobileMonkey Webinars
Загружено: 2019-09-05
Просмотров: 224
[Presented by Virginia Nussey, MobileMonkey Director of Marketing, at INBOUND 2019]
Facebook Messenger's mobile chat platform offers marketers access to hundreds of millions of daily active users. First-adopters on the brand new channel can speak to its unequaled engagement, personalization and scalability through Messenger chatbots. But with a new channel comes a new frontier for marketers. In this tactical session you'll become familiar with profit-proven implementations of Facebook Messenger lead magnets, content distribution, forms, on-site chat, automation, ads and best practices for brands. You'll walk away with Facebook Messenger as a brand new tactic in your marketing stack for connecting, nurturing, converting and up-selling customers.
Key Takeaways
-Get tips on how to operationalize chat marketing campaigns and integrate leads from Messenger into your marketing workflows.
-Hear how brands are leveraging Facebook Messenger effectively and designing bots that are authentic to the business.
-Learn the nuts and bolts of building profitable Facebook Messenger bot funnels and various use cases.
Intended Audience
-Individuals with the title of marketing manager, Facebook marketer, Facebook advertiser
-Individuals with the responsibility to develop and execute marketing campaigns (content, social, email, paid media) in line with company objectives and sales activities
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