3 SEO Keywords Law Firms Must Know: Here’s How to Rank Higher

Most law firms target the wrong keywords and miss real opportunities. In this video, Matt Green from Juris Digital breaks down the 3 keyword types that matter: navigational, informational, and transactional.

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⏱️ YouTube Chapters:
0:00 – Intro: What Most Firms Get Wrong About Keywords
Matt Green shares how a smarter keyword strategy fuels growth

0:28 – Why Law Firms Are Confused by Keyword Types
Understanding search intent is more important than ever

0:50 – Navigational Keywords: Be Found Instantly
How branded searches can deliver quick, low-effort wins

1:19 – Informational Keywords: Build Trust at the Top of the Funnel
Attract future clients by answering their most-asked legal questions

1:37 – Transactional Keywords: Capture Ready-to-Hire Clients
Target the keywords that drive consultations and signed cases

2:18 – Which Keywords Are Most Competitive?
Breaking down effort vs. impact across all three keyword types

3:10 – Real Example: Ranking for Non-Compete Law in Texas
How one firm used informational keywords to grow case volume

4:14 – Match Keywords to the Legal Buyer Journey
Align SEO content with where prospects are in their decision process

5:37 – Content That Converts Starts with Intent
Don’t write blogs for clicks—write content that brings in leads

6:02 – Final Tip: Build an Intent-Driven SEO Plan
Use the right keywords and content to rank and convert

#KeywordOptimization #JurisDigital #SEOTips #Navigational #Informational #Transactional #LocalSEO

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