The ONE Thing That Separates Millionaire Coaches From All the Rest

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Are you running your coaching business on hard mode? Here's the one change you can make to get clients, make money, and have fun...all on easy mode.

0:36 - My coaching journey: from $0 to $40K per month
2:25 - My real estate background and first coaching experience
3:36 - The power of specialization in business growth
5:31 - The "zero to one" concept for coaches
6:40 - My pivot and income struggle when changing niches
8:27 - How specializing in books boosted my income again
10:00 - Why extreme focus leads to exponential expertise
11:36 - My story: finding my perfect niche (and sticking with it)
13:42 - The counterintuitive truth about niching down
15:51 - Three powerful ways to create your coaching niche of one
17:03 - Way #1: Choose a specific, tangible outcome
19:57 - Way #2: Develop a unique mechanism or framework
24:38 - Way #3: Serve a highly specific client (the game-changer)
28:22 - Why being the absolute best at something narrow matters
31:18 - The manageable path to becoming world-class
33:28 - How to choose your perfect niche (and love your business)
35:47 - Finding your elegant "niche of one" synthesis
37:00 - Next steps to nail your niche and create your book

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WHO I AM:

I got my entrepreneurial start in the world of real estate investing around 2011. I flipped hundreds of houses and purchased three dozen rental properties. Then I started a coaching business and helped hundreds of clients buy their first rental properties.

After 5 years of coaching investors, I fell in love with the coaching and education industry and started helping clients start coaching and consulting businesses of their own.

I live in Colorado with my wife and two daughters. I spend most of my time with my family, working on my business, and doing fun stuff like yoga, kickboxing, parkour, and frisbee golf. I love to play video games (Counterstrike mainly), drink margaritas, smoke a good cigar, drink delicious coffee, and goof off with my friends.