Commercial Illustration Explained: How To Make Art That Sells

Learn about the importance of Commercial Illustration, its role in promoting products and services, and expectations for you as a commercial illustrator!
Axel Sauerwald covered:
• 3 key points to remember about commercial illustration
• Examples from entertainment art, from game marketing to merchandise
• General expectations from you as an artist, as well as expectations related to specific media you might use
• 3 pro tips on pricing, revisions and rights
Commercial Illustration is a very broad field, with many possibilities for you as an artist. This webinar is not covering it exhaustively, but is a helpful starting point for you to research further into the specific field(s) you are interested in!

📥 Download the PDF: https://visign.com/downloads/commerci...

Note: Due to the nature of this webinar, we are showcasing real examples of commercial illustration, which belong to their respective copyright owners. They are presented only for educational purposes, and were / are / will not be monetized by us.

Check out more resources for your art career:
🗺 Roadmap to a Solid Art Career
Video:    • Clear Art Career Guide: How to Become an A...   | PDF: https://visign.com/downloads/your-roa...
⚡ Practical Steps for Your Art Career
Video:    • 16 Practical Tips for a Successful Art Car...   | PDF: https://visign.com/downloads/visign-w...
⚔ Concept Art Career
Video:    • The Truth (and Magic!) of Becoming a Conce...   | PDF: https://visign.com/downloads/visign-w...
🧙‍♂️ Character Design Career
Video:    • Character Design – The Art of Imagination!...   | PDF: https://visign.com/downloads/visign-w...
🎨 Illustration Career
Video:    • Digital Illustration Career: What You REAL...   | PDF: https://visign.com/downloads/visign-w...

Need more help? Join our community – we’ll answer honestly and thoughtfully:   / discord  

Chapters:
00:00 Intro
00:17 What is Commercial Illustration?
01:37 Key Aspects of Commercial Illustration
02:50 Why Is Commercial Illustration Important?
03:50 Game Marketing Illustration
04:20 In-Game Illustration
05:05 Card Illustration
05:49 Book Illustration
06:36 Scientific Illustration
07:27 Comics & Manga
08:32 Board Games
09:00 Movie Posters
09:49 Prints & Merchandise
10:46 General Expectations from Commercial Illustrators
17:00 Expectations for Print Media
17:57 Expectations for Digital Media
19:13 Example Workflow
23:25 Tips for You as a Commercial Illustrator
27:21 Course Recommendations
28:01 Wrap Up

#CommercialIllustration #IllustrationCareer #CareersInIllustration #VisignAcademy #OnlineArtSchool #GameArt