Webinar: Brand Refresh vs. Rebranding: What does your business really need?

About the session

Your brand may be strong, but is it still performing at its full potential?

In today’s hyper-competitive landscape, even established brands can lose ground. The warning signs often show up in business results first:

1) Growth is slowing compared to competitors
2) Brand perception dropping in rankings
3) New players capturing attention in your space
4) Trouble expanding into new markets
5) Customers and employees feel less engaged

The good news? Addressing these issues doesn’t always require a full rebrand.

Often, the right step is a brand refresh - a focused update that sharpens positioning, increases relevance, and re-energizes your brand while keeping its core identity.
Join our webinar to learn how a brand refresh can unlock growth and keep your brand ahead!

What you’ll learn?

1) The difference between a brand refresh and a rebrand, and how to know which one your business needs

2) How small updates can lead to big strategic wins

3) Real-world examples from leading global brands
Admind’s agile, flexible, and tailored brand refresh process designed for efficiency and impact

4) How to build internal alignment and secure stakeholder buy-in

This session is designed for:
1) Brand managers

2) Marketing and communications professionals

3) C-level executives

4) Anyone shaping the brand experience

Speakers:

Bartek Witek - As a Brand Consultant for Admind, Bartek brings over 17 years of creative services experience, including branding and project management. He primarily operates as an advisor to clients, leveraging his expertise to deliver exceptional value. He enjoys exploring new topics, especially those related to client industries to promote their growth with fresh insight. Bartek holds a Master's in Linguistics.

Maciej Ochęcki - He works at Admind as a Design Team Lead, managing a team of five creatives and three project managers. He has gained experience in several small but well-known Polish branding studios (Studio Otwarte, Balsamstudio), first as a designer and later as an Art Director. He was also part of the ArtFM team, focusing on museum and exhibition design, where he took on the role of creative lead and designer. His primary area of expertise is branding.