PDMI West 2025: Leveraging the Power of Influencers

As influencer marketing’s power has grown, it’s shown the ability to generate direct sales and lift retail — simultaneously. Hear from performance brands about how to identify influencers who will move the needle with your target audience, how to pitch — and negotiate with — influencers and their agents, and how to take raw influencer content and edit it into ads that drive both online and in-store sales. The conversation also touches on how to ensure brand-safe content, securing lifetime usage rights, and more.

Speakers: Ariel Brooks Benz, BB3 Advertising; Whitney Callahan, PanTheryx

Moderator: Lindsey Carnett, Marketing Maven

The Performance-Driven Marketing Institute (PDMI) is a 501(c)6 not-for-profit trade association dedicated to promoting, protecting, and advancing business for performance-driven and direct-to-consumer marketing professionals. Membership in the PDMI is an opportunity for marketers and suppliers alike to show vision in the industry and to connect with like-minded partners.

Join us here: https://www.thepdmi.com/membership

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