How First-Year Students Are Learning to Use Psychology for Marketing
Автор: Undergraduate Programmes by Masters' Union
Загружено: 2026-01-05
Просмотров: 894
From decoding psychological biases in supermarket aisles to applying persuasion frameworks in real marketing problems, this episode captures what “learning by doing” looks like in the UG Programme of Psychology & Marketing at Masters’ Union.
Shekhar Gera, General Manager of UG Programmes, sits down with Advaita, Tamanna, Pushya, and Shoa from the UG-PSM Batch of 2029 for a student-led conversation on why they chose psychology as a foundation for marketing, and how their backgrounds across commerce, science, and the humanities shape the way they think about people, brands, and decisions.
Together, they break down how this course differs from a traditional business programme. It starts with human behaviour, not campaigns and channels. They also share what experiential learning looks like on the ground by observing real purchase behaviour, running simple persuasion tests, and learning from CXO-led sessions.
To know more, explore the UG Programme in Psychology & Marketing:
https://mastersunion.org/ug-psycholog...
#PsychologyAndMarketing #PSM #StudentVoices #BehaviouralScience #Marketing #ExperientialLearning #UndergraduateLife #MastersUnion #LearnByDoing
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