TOP Settings for Full Control in Google Ads: From UTM Tags to Calls

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Full control over Google Ads — in this video, you’ll learn how to properly configure the key account settings to track ALL user actions, eliminate mistakes, and maximize your advertising effectiveness.

⏱️ Timestamps ⏱️
00:00 An essential tool for website analytics
01:08 What is auto-tagging
01:51 How auto-tagging works
02:48 Enabling the feature in the ad account
03:12 Linking Google Ads and Google Analytics accounts
03:52 What is a tracking template?
05:45 Example of how the template works on my website
07:19 Adding a tracking template at the account level
08:13 How to find out which ad campaign brought the customer. Dynamic insertion.
08:57 Adding a tracking template at the ad group and ad level
10:15 Final URL Suffix – what it is and when to use it
12:26 What I use to minimize potential errors
13:41 What is parallel tracking in Google Ads and how it affects performance
15:16 Do you need this option for your ads?
16:26 Call Reporting in Google Ads
17:23 Where to find the "Call Reporting in Google Ads" option
17:53 Pros and cons of this option
19:11 For which advertisers this extension is absolutely crucial
19:38 Where the extension is located and what to look at first
20:11 The second important rule of the extension
20:35 The third important rule of the extension
20:54 I'd love to hear about your experience using this extension

💼 If it's important for you to attract more clients and increase profits with Google Ads, this video is a must-watch. Don't miss the chance to improve your ad campaigns and reach new heights in your business!

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Igor Ivitskiy - Doctor Ads
PhD. The Young Scientist of the Year in Ukraine. Since 2006, he has been applying mathematics to optimize Google Ads.
Named "Europe's Best PPC Speaker" by Adworld Experience. One of the leading Google Ads experts in the world.
A professional educator. Over 4,000 entrepreneurs have increased their sales after taking his courses.
A practicing expert. Igor's clients generate $50 million in profit from Google Ads each month.

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