C-Suite and Engagement: Mobilizing Senior Leaders for Social Impact

"Discover Proven Strategies to Transform Your Corporate Volunteering Program

Unlock the secrets to building a high-impact corporate volunteering program that truly engages your executives and senior leaders. In this webinar, discover actionable strategies to design volunteer opportunities that leverage executive expertise, navigate busy schedules, and drive sustainable leadership involvement. Learn how to foster meaningful social impact while aligning corporate goals with community needs. Program managers, CSR leaders, and community organizers will gain practical insights to enhance participation, motivate top leadership, and elevate your organization's volunteer initiatives.

What You’ll Learn:
1. How to align volunteer opportunities with senior leaders' skills and strategic goals.
2. Practical approaches to integrate volunteering into executive schedules.
3. Strategies to secure executive commitment and transform leaders into volunteering champions.
4. Frameworks for implementing and maintaining long-term volunteer initiatives.

"Key Highlight:

Alissa May (Vice President of Impact, Goodera)
Hosted and moderated the session focused on engaging senior executives in corporate volunteering for strategic social impact.
Highlighted examples of leadership championing volunteering, such as Ben Adams from PayPal and executives at Dropbox.
Shared the importance of modeling values through leadership involvement to build culture, trust, and enhanced employee engagement and retention.
Emphasized that senior leadership participation from visible endorsements to active volunteering serves as a catalyst for widespread organizational impact.

Kenrick Fraser (Global Head Employee Community Impact, PayPal)
Described aligning volunteering with executive goals and utilizing executive sponsors to drive measurable outcomes and executive engagement despite demanding schedules.
Spotlighted examples of champion executives who led program adoption, set strategic goals, and inspired broader leadership participation.

Tina Lee (Director Head of Social Impact, Dropbox)
Shared building the business case by aligning volunteering with company priorities, values, and new workplace models like virtual/hybrid work.
Cited integrating volunteering into major company events, using executive support to embed social impact in corporate culture, and leveraging the ""FOMO"" effect for participation.
Highlighted multi-channel strategies from granular event planning to high-level executive endorsements and recognition.

Xene Otting (Manager Employee Volunteering, Ford Philanthropy)
Presented inclusive volunteering models accommodating executives’ busy schedules through micro-volunteering, skill-based opportunities, and executive sponsorships.
Described Ford's large scale, integrated community impact strategies with executive involvement across global initiatives emphasizing sustainability and longterm engagement."

Explore this webinar: https://www.goodera.com/events/webina... and many more inspiring sessions - visit our official page: https://www.goodera.com/events/webinars to unlock expert insights and elevate your impact.
Ready to Elevate Your Corporate Volunteering Efforts?
Explore Goodera's comprehensive guide: http://www.goodera.com/ to planning and executing flagship volunteering campaigns. This resource offers actionable strategies and insights to help you design impactful programs that engage leadership and drive meaningful community change.
👉 Download the Flagship Volunteering Campaign Guide: https://www.goodera.com/guides?utm_so...