Get Rich Slow How Integrators Can Win Trade Partner Relationships and Bigger Projects

In this webinar, Josh Christian (CEO, Home Technology Association) and Ron Callis (CEO, One Firefly) share proven strategies for integrators to elevate their business by building long-term, trust-based relationships with architects, interior designers, and builders. Moderated by Rebecca Bryant of One Firefly, this lively conversation highlights why positioning yourself as a design consultant—not just a contractor—leads to earlier project involvement, stronger partnerships, and bigger projects.

What you’ll learn in this webinar:
• Why charging for design & consultation services positions you as a respected trade partner, not “just the AV guy.”

• How to use the HTA Budget Calculator to prequalify clients, eliminate sticker shock, and sell more complete systems.

• Marketing tactics to earn trust with trade partners: from lunch-and-learns and CEUs to showcasing design-centric solutions like lighting, shading, and wellness.

• Success stories from HTA Certified integrators who leveraged their HTA Certification to win major developer and design/build accounts.

• Why architects, designers, and builders increasingly rely on qualified technology integrators for seamless, design-friendly smart home solutions.

The big takeaway? There’s no get-rich-quick scheme in custom integration. Success comes from consistency, professionalism, and collaboration with the design/build trades. As Josh and Ron share, adopting these best practices isn’t just theory—it’s career-changing.

Keywords for search: Home Technology Association, HTA Certified, One Firefly, Josh Christian, Ron Callis, integrators, smart home design, architects, interior designers, builders, trade partner relationships, budget calculator, design services, luxury smart home, AV integrator marketing.

Home Technology Association, HTA Certified, One Firefly, Josh Christian, Ron Callis, integrators, smart home design, architects, interior designers, builders, trade partner relationships, budget calculator, design services, luxury smart home, AV integrator marketing.