Self Storage Seasonality - What to Do NOW Before "Busy Season" with Jesse Harmon

Get my FREE self storage starter pack to learn how to analyze, underwrite, and operate your next storage investment: https://www.selfstorageincome.com/you...

Self storage is a seasonal business, so if you’re not capitalizing on the busy and slow seasons, you risk your entire year of revenue. Why do we raise rates in the winter, strategically encourage tenant turnover before spring, and constantly obsess over occupancy by unit size? Today, we’re bringing on Jesse Harmon, Cedar Creek’s Director of Revenue Optimization, to reveal our proven game plan for self storage seasonality. This WILL make or break your facility, so get this RIGHT!

We’re about to enter (if not already in) the “busy” season of self storage. People are moving, spring home buying is picking up, and you BETTER have units ready to lease at your facility—at the highest price possible. Have units below market rates that need to reach street-level pricing? Jesse shares the data to look at before putting in a rent raise and how to “test” higher rents so you can keep the most high-paying customers.

Next, we’re talking about leads: how to get them at a low cost—or even for free—and which marketing services we use most to fill our pipeline with self storage renters. Plus, before paying a service six months’ rent to get a customer, calculate this CRUCIAL metric to see precisely how much you should pay per lead.

_______

Previous episodes about marketing:

Marketing for Storage Facility - Tips to do it RIGHT! :    • Marketing for Storage Facility - Tips to d...  

How to Get More Self Storage Customers While Spending $0 on Ads:    • How to Get More Self Storage Customers Whi...  

_______

📉 NowMetrics: https://nowmetrics.co/

📌 Make self storage management easier than EVER with our podcast sponsor Tenant Inc. - https://www.tenantinc.com/

🎙️ Apply to be a Guest On Self Storage Income HERE:
https://form.asana.com/?k=TGU88eU0bFT...

_______

Chapters:
00:00 Intro
02:10 Crucial Moves to Make in WINTER
07:16 Getting Units Ready for "Busy Season"
10:07 You WANT Tenants to Move Out
16:06 How to "Test" Your Rates
19:58 Data to Look at Now
25:49 When NOT to Raise Rates
28:11 How to Get MORE Leads
40:55 Metrics That Matter Most