Canon’s 50mm Lens Pricing Is INSANE – What Are They Thinking?!

Canon’s new RF 50mm f/1.4 L costs a jaw-dropping $1,399—SEVEN times the price of the RF 50mm f1.8 version! Where’s the mid-range option for the majority of photographers?
RF50mm F1.4 L VCM: https://amzn.to/41ONSI8
Canon RF50mm F1.8 STM Lens: https://amzn.to/3QOCYfc
👉 For a more in depth discussion of this lens, read my full article HERE: https://www.thecameracafe.com/blog/ca...

👉 Did you get something out of this video? You can Buy Me a Coffee! https://buymeacoffee.com/hayward

👉 The gear I most often use:
Sekonic LiteMaster Pro L-478D-U Light Meter: https://amzn.to/3AqPSat
Flashpoint eVOLV 200 Flash with Barndoor Kit: https://adorama.rfvk.net/YgY7ER
R2 Trigger: https://adorama.rfvk.net/RyoKb7
My Go-To Godox flash modifier: https://amzn.to/32ahT9l
EF lens adaptor: https://amzn.to/3GSwNzZ
Here is the current version of the tripod I use:
https://amzn.to/3siINGI
And this is the newest version of the grip head I use:
https://amzn.to/3p7YXke
Manfrotto combi-stand: https://amzn.to/3FFT84x

00:00 Introduction
00:25 What started this: Canon's new RF 50mm f1.4L
01:26 What I have a problem with
02:55 The economics and marketing perspective
03:15 Canon's message to photographers
04:07 A symptom of why the market is shrinking