The truth about digital PR: Sentiment is more important than links | Search with Candour
Автор: Candour Agency
Загружено: 2025-12-22
Просмотров: 2
Jack Chambers-Ward is joined by Abi Bennetts to discuss the evolution of digital PR, the importance of brand building, and the impact of AI and LLMs on the PR landscape.
Together, they explore strategies for creating authentic, relevant content and the significance of measuring brand sentiment and awareness. Abi also shares insights on how startups can leverage digital PR effectively and predicts the integration of digital and traditional PR in the future.
Follow Abi
Launch: https://www.launchpr.co.uk/
LinkedIn: / abibennetts710
00:00 Why brand is the future of digital PR
01:09 Introduction
05:34 Welcome Abi Bennetts
07:31 The Evolution of Digital PR and Brand Strategy
10:05 The Role of AI and Authenticity in Digital PR
12:36 Combining Traditional and Digital PR Tactics
19:06 The Impact of Brand Sentiment and Trust
33:04 Utilising Experts for Authentic Brand Building
34:22 Balancing Virality and Planned Campaigns
35:36 Holistic Approach to Digital PR
36:18 SEO Integration in PR Strategies
37:15 Defining Brand Identity and Messaging
40:20 Advice for Digital PR Beginners
47:25 Measuring Success in Digital PR
53:16 Future of Digital PR and AI
56:30 Final Thoughts and Recommendations
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