Why Most Franchise Brands Get Stuck at 20–50 Locations

In this video, Justin Kaiser — Co-Founder and CEO of Empire Franchising — explains how most franchise brands don’t fail — they stall.

They get to 10, 20, or 30 locations… and then they stop growing in any meaningful way. Not because the concept is bad. Not because there’s no demand. And not because the founder isn’t capable.

They stall because they were built to sell franchises, not to scale a franchise platform.

And those are two very different things.

In this episode, we break down the hidden difference between:

A brand that sells franchises

And a business that becomes a true, scalable franchise platform

You’ll learn:

Why most franchise brands get stuck in the 10–50 unit range

The difference between franchise sales and real platform scale

What investors actually look for in franchise brands

The 4 critical layers every scalable franchise platform must have

Why most franchisors build their systems backwards

And how great brands turn into valuable, investable platforms

Whether you’re:

A business owner thinking about franchising

An existing franchisor stuck at a growth ceiling

Or an investor looking for scalable franchise platforms

This episode will completely change how you think about franchising, scale, and enterprise value.

Selling franchises is a business.
Building a franchise platform is a company.
They are not the same game — and they do not get valued the same way.

If you want to know whether your business is built like a franchise seller or a real franchise platform, that’s exactly what we help founders, franchisors, and investors figure out at Empire Franchising.

Empire Franchising helps founders build scalable, franchise-ready businesses and long-term growth platforms.

Schedule a free Strategy Session:
https://empirefranchising.com/strateg...