BFCM 2024 Deep Dive: What Actually Worked in 2024 (And What Didn't)

Brett Curry (  / thebrettcurry  ) and the OMG Commerce team break down the most successful strategies from Black Friday/Cyber Monday 2024.
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Chapters:
(00:00) Introduction
(03:33) Global Sales Trends
(08:16) BFCM Trends Nobody Saw Coming
(19:11) Strategies of Top-Performing Brands
(24:54) Analyzing Year-on-Year Deal Performance
(30:20) Successful Campaign Examples
(34:00) Conclusion