How to Create and Optimize a Google Business Profile in 2025 for Local SEO

If you are a small business owner wondering how to rank on Google locally, this video is for you.

In this walkthrough, I show you how to create a Google Business Profile step by step for 2025 going into 2026, and how to optimize it properly so it actually supports local SEO instead of just existing.

We have seen a lot of business owners asking the same questions:
Why is my business not showing up on Google Maps?
Why do competitors appear above me?
Does my website matter for local search?

This video breaks it all down in plain language.

What you will learn in this video:
How to set up a Google Business Profile correctly from the start
Which fields actually matter for local rankings
How Google Business Profile connects to your website
What local SEO is and how it differs from general SEO
Why having the right website structure is critical for ranking locally
Common mistakes that prevent businesses from showing up in search

Search engine optimization, or SEO, is how search engines understand what your business does, who it is for, and when to show it in results. Local SEO focuses specifically on showing your business to people searching in your area. Your Google Business Profile, your website, and your on page content all work together as one system.

At PRYDE Designs, we specialize in custom websites that are built with strategy, psychology, and SEO in mind. While we primarily design and build websites, we created this video because we kept hearing small business owners asking how to rank on Google and where to even start.

If your website is not supporting your Google Business Profile, it can limit how far local SEO can take you. This video will help you understand how those pieces connect so you can make better decisions for your business.

If you found this helpful, feel free to subscribe for more practical guidance on websites, branding, and digital strategy for small businesses.

If your website is not bringing in the right leads or is holding back your local visibility, you can learn more about our website services at www.prydedesigns.com or request a website evaluation.

Thanks for watching.