Why Your Ads Aren’t Converting (And How to Fix Them in 60 Days)
Автор: ZenChange Marketing
Загружено: 2025-11-26
Просмотров: 1
Most founders blame “bad platforms” when their ads don’t convert—but the real problem is usually the system behind them. In this episode, Skip Wilson breaks down how to design ad campaigns like a machine, spot junk traffic fast, protect your budget from bots, and use video, funnel math, and AI to turn underperforming ads into predictable growth. If you want to learn more about Skip Wilson go to https://draftmediapartners.com/.
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Website: https://zenchange.com/
0:00 – Intro: From painful ads to predictable performance
1:30 – Why most founders start ads backwards
3:15 – Treating your ad system like a machine
5:30 – “Google doesn’t work for me”… or is it your phones?
7:10 – The one metric agencies ignore: time on site
10:00 – Simple settings to reduce bot traffic on your ads
11:50 – How to choose the right channels (search, social, DSPs, OOH)
16:30 – Why video ads are the most underused growth lever
18:40 – Low-budget, high-impact ad tactics for small orgs
23:45 – The funnel math to know before you spend a dollar
31:15 – Shoestring nonprofit campaign that punched above its weight
34:45 – What big budgets can do that small ones can’t
37:30 – How AI is changing creative and media buying
39:50 – What LLMs and new browsers mean for the future of advertising
44:05 – Where to find Skip online
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