28 Practical Ways to Increase Sales and Profit (Without More Leads or Ad Spend)

Most business owners want more sales and profit –
but they focus on the wrong things.

In this session, I share practical, proven strategies to increase sales and profit without spending more on marketing or chasing more leads.

This is a fast-paced walkthrough of 28 real strategies covering:

Conversion rates

Sales processes

Pricing and margins

Repeat business

Lifetime customer value

Sales team performance

If you’re already getting enquiries but results feel inconsistent, this session will help you fix the leaks before trying to grow the top of the funnel.

In this video you’ll learn:

Why more leads won’t help if conversion is broken

How to identify and fix weak points in your sales process

Simple pricing and margin changes that protect profit

Why discounting quietly destroys businesses

How to get more value from existing customers

Practical sales habits that compound over time

These are low-cost, high-impact strategies you can start using immediately.

👇 Want to see where your biggest growth opportunity is?
Take the free Business Growth Scorecard here:
👉 https://6stepsscorecard.co.uk/nikgray/

If you’re a business owner looking to grow sales, profit and clarity – subscribe for practical, no-fluff insights.


00:00 Why sales and profit feel harder than they should
01:10 Why more leads won’t fix your sales problem
02:30 The real drivers of sales and profit
03:40 Measuring and improving conversion rates
05:10 Mapping and fixing your sales process
07:20 Targeting better prospects (not everyone)
09:10 Setting effective sales targets
10:40 Sales scripts without sounding salesy
12:30 Asking better sales questions
14:10 Training your sales team consistently
15:40 Understanding lifetime customer value
17:10 Increasing repeat business
18:40 Grading A, B, C and D customers
20:10 Pricing increases without losing customers
21:50 Why discounting destroys profit
23:10 Add-on sales and upselling
24:30 Turning strategy into a 90-day action plan